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Online customer ratings are ubiquitous in e-commerce. However, in presenting these ratings to consumers, e-commerce websites utilize different formats. The purpose of this paper is to investigate the effects of customer ratings formats on consumer trust and processing fluency.

Drawing on the latest behavioral research, two empirical experimental studies test whether the format of online customer ratings affects consumer trust and processing fluency.

The studies offer converging evidence that a simpler ratings format (i.e. mean format) elicits higher processing fluency and, in turn, higher consumer trust than does a more complex ratings format (i.e. distribution format).

Future research could include additional factors that might influence the ease of online ratings processing for consumers. Investigation of possible moderators, such as need for cognition, numeracy and consumer involvement, may also be of value.

These findings have timely practical implications for the design and presentation of customer ratings to enhance e-commerce outcomes.

This paper extends the effects of processing fluency on consumer trust to the increasingly important context of e-commerce. In doing so, it highlights important interactions between the evolving information environment and consumer judgment. The key takeaway for managers is that simpler online customer ratings formats help to enhance consumer trust.

The study presented in this paper is intended to assist the decision‐making process in Romanian higher education institutions on topics such as market structure analysis, market segmentation, positioning of the specializations, and the cannibalization between them.

This paper describes a preliminary qualitative study that examines the primary motives that affect choice of specializations before developing and validating a measurement instrument. The objective of the questionnaire was to help managers collect information regarding perceptions on specializations from a pool of 344 students of a major Romanian business faculty. The data were used to generate a perceptual map, which disclosed a three‐cluster solution. In a parallel study, an internal analysis of preferences on 1,390 subjects revealed the existence of three market segments: “the pragmatics,” “the sociables” and “the diploma hunters.”

Facing competition, Romanian higher education institutions need to carefully plan their actions, and better manage their scarce resources.

This study is one of the few that tried to develop, to reliability test and to validate a questionnaire in the field of higher education, and the first one that has analyzed the positioning of the specializations at the level of a business faculty.

This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who used the central route (comprehension) to process ads.

In this study, 310 undergraduate students of a Southwestern university were randomly assigned to one of two conditions (slogan: single meaning vs polysemous) in a between-subjects experimental design. Subsequently, participants responded to statements measuring constructs of interest and demographics. Participants were debriefed at the end of the survey.

It was found that high ethnic identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who used the central route (comprehension) to process advertisements. Results suggest that while polysemous slogans are similarly interpreted by subject independent of their ethnic identification score, for single-meaning slogans, the impact of comprehension on attitudes toward the advertisement (AAD) is significantly different for low (vs high) ethnic identification individuals.

A future study needs to study brand attitudes and purchase intentions. Additionally, strategies in developing advertisements that influence comprehension or processing fluency need to be studied.

This paper ' s contribution to the processing fluency literature is to propose that ethnic identification and slogan meaning are variables that have great potential in influencing consumers’ perceptions about advertisements. Advertisers will have these variables to control to maximize the persuasiveness of advertisements.

Minimal research focusing on polysemy in marketing exists. In advertising, comprehension is commonly studied, leaving processing fluency out. This research addresses the issue by focusing on how single-meaning and polysemous slogans are processed (via comprehension or processing fluency) by consumers and how their ethnic identification affects their AAD.

This study aims to explore the mediating effect of organization culture (OC) in the influence of emotional intelligence on the high-performance leadership of Chinese woman leaders.

A quantitative study to analyze survey data from 290 women leaders in the Ning Xia Hui Autonomies Region private and public sectors based in Northwest China.

The results indicate that emotional intelligence has a positive influence on woman leadership performance in China. woman leaders with higher emotional intelligence may have higher leadership performance. Further, emotional intelligence positively influences organization culture; OC also positively influences high-performance leadership. And the study also indicates OC mediates the relationship between emotional intelligence and woman leaders’ high-performance leadership in China, which means that OC promote and reinforce the relationships between emotional intelligence and high-performance leadership in China. Therefore, organizations should pay more attention to the construction of OC to help Chinese woman leaders and organizations succeed.

This study may catalyze positive social change in leadership development and management by helping women leaders implement effective leadership performance in a complex and global workforce. And to help women leaders increase their understanding of emotional intelligence, OC and its influence has on their performance. The proposed model of this study may help Chinese leaders put emotional intelligence, OC and high-performance leadership of woman leaders into a careful and integrated consideration. Professionals could use these results as a catalyst to develop a set of management plans and career development plans to improve woman’s understanding of the relationship between leadership performance and emotional intelligence. OC is critical to help women leaders present an effective leadership performance. Hence, this study may help women leaders successfully get more opportunities for growth and promotion in the organization.

Through the first-hand verification of organization culture, this study provides an essential theoretical and background contribution to the impact of emotional intelligence of woman leaders on high-performance leadership. In addition, the study also has forward-looking thinking, that is, the second-order reflection-reflection model of OC and high-performance leadership of woman leaders, which will provide a new vision for variance-based partial least squares-structural equation modeling.

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Examines the ninth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.